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Ans: Every marketing channel you use, whether it’s Search Engine Optimization, Pay Per Click, Social Media Marketing, or e-mail campaign. It’s everywhere we need content. It’s a tool to talk with the customer in digital media. So anything you do in digital marketing. You need content first.
Ans: Absolutely. Digital Marketing is promoting the content. Send the right message to the right group to grow your business. So you always need content for better marketing.
Ans: It always depends on your audience’s interest, behavior, geography, life structure, and so on so forth. Avalon strategizes our content based on the audience’s needs. What kind of message they’re looking for. Which elements they respond to most etc. Because now it’s almost 7 billion google users today. Facebook is 2.8 billion, YouTube 2.3 billion users, and so on. And the beautiful opportunity for all of us to grow our business from anywhere we want.
Ans: It entirely depends on your business and specific market. For today it videos work best. And you would see 68% of the marketer say video carries a higher return on investment. So if you would able to create a high-quality, valuable video for your customers. They will eat it like a desert.
Ans: It’s easy. We use the latest tools that automatically give us data over the content. You would also see in your own eyes how your social media or other marketing channel is getting responses all the time.
Ans: Content helps almost everywhere in digital marketing. It doesn’t matter whether it’s branding or sales or getting the rank and conversion. When you have well-researched authoritative content you have everything on-demand.